Archive for the 'Branding' Category

Ford to run ad using film from Web contest

Wednesday, September 24th, 2008

Ford on Wednesday will run an ad featuring a short film that won an online competition, reflecting how companies are seeking to cut costs while boosting their brand awareness. LOS ANGELES–Ford on Wednesday will run an ad featuring a short film that won an online competition, reflecting how companies…
Original post by Gadgets, gizmos, and […]

Microsoft trumps Apple in battle of the brands

Monday, September 22nd, 2008

The iPhone maker languishes in 24th place in the Best Global Brands 2008 survey, while tech companies including Microsoft and Google chase the No. 1 brand, Coke. Apple may currently be king of consumer gadgets but the company is failing to hit similar heights in a list of the…
Original post by Gadgets, gizmos, and […]

Police Blotter: E911 rules aid police in tracking cell phones

Friday, February 8th, 2008

Court order lets Homeland Security obtain precise location data from T-Mobile about customer’s movements in real time. Police Blotter is a weekly News.com report on the intersection of technology and the law. What: Minnesota man charged with alien smuggling says data from a location tap of…
Original post by Gadgets, gizmos, and […]

China’s Haier eyes U.S. living rooms

Tuesday, January 22nd, 2008

The mini-fridge maker wants to make it big in TVs and lifestyle products, and why not? It’s got friends in the NBA and at Macy’s and RealNetworks.Photos: From fridges to upscale phones It was a sales call saved by leftovers. An executive at an electronics…
Original post by Gadgets, gizmos, and […]

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