Archive for the 'Brand' Category
Wednesday, October 15th, 2008
Early adopter brands have further differentiated their products and won consumer affinity by adopting green strategies in their brands and packaging. But risks are many says Affinnova’s Steve Lamoureux. Commentary–On every progressive brand manager?s short list is a sustainability initiative. In just a few short…
Original post by Gadgets, gizmos, and […]
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Steve Lamoureux, Affinnova, green, packaging, Steve Lamoureux, Affinnova, Special to ZDNet, Standard Quantitative Approach, Special to ZDNet, Brand, Branding, Risk, Marketing |
Wednesday, September 24th, 2008
Ford on Wednesday will run an ad featuring a short film that won an online competition, reflecting how companies are seeking to cut costs while boosting their brand awareness. LOS ANGELES–Ford on Wednesday will run an ad featuring a short film that won an online competition, reflecting how companies…
Original post by Gadgets, gizmos, and […]
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Advertising, Autos, Filmaka, Ford, Branding, Brand, Web, Marketing, Ford Motor Co., Advertisement, Reuters |
Monday, September 22nd, 2008
The iPhone maker languishes in 24th place in the Best Global Brands 2008 survey, while tech companies including Microsoft and Google chase the No. 1 brand, Coke. Apple may currently be king of consumer gadgets but the company is failing to hit similar heights in a list of the…
Original post by Gadgets, gizmos, and […]
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IBM, Tim Ferguson silicon.com, Apple, Interbrand, brands, iPhone Maker, Google, Microsoft, Microsoft Corp., Marketing, Google Inc., Brand, Branding, Apple Inc. |
Tuesday, January 22nd, 2008
The mini-fridge maker wants to make it big in TVs and lifestyle products, and why not? It’s got friends in the NBA and at Macy’s and RealNetworks.Photos: From fridges to upscale phones It was a sales call saved by leftovers. An executive at an electronics…
Original post by Gadgets, gizmos, and […]
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Michael Kanellos, Telecom & Utilities, PC, Brand, Samsung Electronics Co. Ltd., Branding, Electronics, China, U.S., Marketing, Consumer electronics, TVs, Tv & Home Theater, Phone, Home Entertainment, Personal Technology |
