Archive for the 'Advertising' Category
Friday, July 11th, 2008
Yahoo said it would offer its users hundreds of popular casual online games as free downloads backed by revenue from advertising integrated into the games. NEW YORK–Yahoo said on Thursday it would offer its users hundreds of popular casual online games as free downloads backed by revenue from advertising…
Original post by Gadgets, gizmos, and […]
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Advertising, Yahoo, Yahoo! Inc., Advertisement, Personal Technology, Reuters, Games |
Monday, April 14th, 2008
Agreement, expected to be announced Monday, gives AOL exclusive right to represent all of Verizon’s advertising space on the Internet. (From Reuters) Time Warner’s AOL landed one of its biggest advertising deals since the division’s restructuring as the sole representative of telephone company Verizon Communications’ online advertising inventory….
Original post by Gadgets, gizmos, and […]
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, Advertising |
Tuesday, March 18th, 2008
By entering online-game sector, media companies attract advertising, including from food companies limiting TV ads aimed at children.(From The New York Times) For some children, watching Dora the Explorer on television is becoming passe. Now they want to be Dora. Tapping into this desire, media companies are…
Original post by Gadgets, gizmos, and […]
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, Advertising |
Wednesday, February 27th, 2008
After January’s massive interest rate cut, marketing departments are pulling back on search engine advertising campaigns. The day after the federal government cut interest rates, LendingTree.com saw record traffic to its site for connecting borrowers and lenders. As a result, the marketing team at LendingTree pulled back…
Original post by Gadgets, gizmos, and […]
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Advertising, Stefanie Olsen |
Wednesday, February 20th, 2008
Content publishers and tracking agencies aren’t always on the same page when it comes to Web metrics, which are key to a site’s appeal to advertisers. In 2004, new kid on the block MySpace was watching its user traffic rise fast. But executives were having a tough time…
Original post by Gadgets, gizmos, and […]
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Advertising, Elinor Mills |
Monday, February 18th, 2008
The company is bundling dozens of smaller kids sites to build one big marketplace in an effort to appeal to advertisers. Club Penguin and Webkinz are rare success stories in the realm of sites that can draw tens of millions of loyal tweens and teens. So one company…
Original post by Gadgets, gizmos, and […]
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Advertising, Stefanie Olsen |
Friday, February 15th, 2008
Called QuadrantOne, alliance is intended to serve premium advertisers seeking an audience in 27 of nation’s top markets. Four of the largest newspaper companies in the United States are teaming up to create an online advertising sales network focused on premium advertisers seeking a national audiences. New…
Original post by Gadgets, gizmos, and […]
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Advertising, Reuters |
Thursday, February 14th, 2008
System connects advertisers, Web sites, and ISPs to produce more targeted advertising based on a user’s anonymous browsing trends. Three of Britain’s largest Internet service providers have signed up to use a new advertising platform that will give them a slice of the growing online targeted ad market….
Original post by Gadgets, gizmos, and […]
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Advertising, Reuters |
Friday, January 25th, 2008
Eric Schmidt says mobile Web access is a “re-creation of the Internet” that will turn location-based advertising into big business. The arrival of a truly mobile Web, offering a new generation of location-based advertising, is set to unleash a “huge revolution,” Google Chief Executive Eric Schmidt said on…
Original post by Gadgets, gizmos, and […]
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Advertisement, Google Inc., Advertising, Web Advertising, Eric Schmidt, Channel Management, Marketing, Web, CNET Networks Inc., Mobile, Advertising & Promotion, Reuters |
Tuesday, January 22nd, 2008
Details not disclosed, but pact will allow Google to provide tech expertise while Publicis handles analysis, media planning. France’s Publicis and Web search engine giant Google on Tuesday revealed they were combining their expertise to expand in the fast-growing digital advertising market. However, the pair did not…
Original post by Gadgets, gizmos, and […]
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Collaboration, Publicis, Advertising, Advertisement, Internet, Google Inc., Reuters |
