Website owners might be amazed to learn that one of the biggest sources for duplicate content isn’t externally, but internally. Certainly popular sites and blogs that syndicate a lot of content have to deal with external duplication, but as I already touched on external duplicate content, we know there are steps to minimize those challenges and to establish your site as the canonical source.
Internal or on-site content duplication tends to come in a few key ways, the first of which is within the key page elements. The second, from the content itself; similar to ecommerce sites using stock product copy, you may be using your own copy over and over again on your site. Third, it simply may come from too little differentiated copy.
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Original post by Brian R. Brown and software by Elliott Back
